Search Engine Optimization
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In 2012, Search Engine Journal reported that search activity is the top driver of customer traffic to websites, beating out social media by 300 percent. When your customers search a topic related to your field or industry, statistics show that they ignore paid recommended links 20 percent of the time, and click from the first page of organic search results 80 percent of the time. As you probably know, search engine rankings (for example, those generated by Google) rely on keywords, content density, and content quality to create those rankings. Relying on poor content leaves your company buried beneath pages and pages of competitors. Carefully crafted, well-written content with the right SEO strategy propels your company directly to the top. At Waltman Productions, we help to optimize your content so that your customers can find you right away.
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