Here are a few basic questions to ask yourself when forming your social networking strategy:
1. What are the needs of my business? Hopefully, you’re not putting your company name on a social networking account just to send messages back and forth to former high school classmates, so there has to be an impetus. Figure out what your needs are. Are you short-staffed? Is your advertising budget running thin?
2. What am I using the site for? After you’ve established your needs, consider the primary goal of your social networking strategy. Do you want to recruit employees for a certain department? Do you want to market a new line of products? Do you want to connect to more people in your industry?
3. Whose attention am I trying to get? Okay, so you want to market that new line of products, for example. … Read More »